Aerial photography and video are a great way to improve your property marketing. They’re easy to use and add an extra element of professionalism to your marketing campaigns, helping you stand out from the competition in an already saturated market.

A drone can provide a new angle on showcasing property listings, providing a unique perspective on what makes the area appealing to prospective buyers and renters. This is particularly useful for large properties, where there are plenty of selling features that can’t be captured from the ground level with a handheld camera.

For example, a drone can show how close a lake is to a house, or how much space a backyard has in relation to the garage and house. These details are critical to a buyer’s decision-making process, and can help them understand whether a specific property is worth their time and money.

Drone photography and video can also be used to highlight outdoor amenities at a property, like pools, walk-ways, surrounding property, and parks. This is an especially effective way to draw in potential buyers and increase their interest in the property, as it can give them a feel for what it’s like to live there.

Getting great shots of a property isn’t always easy, however. You’ll need to make sure the weather is clear and you have the right equipment to capture aerial shots. For a professional look, you’ll want to make sure your drone is set up to shoot in manual mode and take RAW photos.

You’ll also want to make sure your drone is capturing images at high resolution and frame rates, to ensure they’re crisp and detailed. This can be done by using a camera with a high frame rate and HD or UHD resolution, such as the DJI Phantom 4.

In addition to showcasing a property’s location, Auckland for example, aerial footage can showcase its surrounding facilities, aerial imagery can also help to show off unique features of the property, which can increase its appeal to potential buyers or even renters looking at moving to Auckland. These can include a deck, balcony, pool, or gazebo that you may not be able to capture from the ground.

When it comes to aerial footage, you’ll need to be careful not to overuse the drone, which can make the footage look unprofessional and amateurish. It’s best to use a variety of different angles to make the footage look as professional and realistic as possible. This is especially true for higher-end real estate listings, as you’ll want to capture different views of each feature to showcase them in the most positive light.

Lastly, the ability to edit the video to match the style and tone of your listing descriptions is also important. This will give your clients a sense of what they’ll be getting if they buy your property, and it will help them to feel confident about their purchase.

Aerial footage and video are a must have for any real estate agent, and they’re becoming increasingly important to the industry as a whole. Not only do they add a unique dimension to property marketing, but they also provide an outstanding return on your marketing investment. With a little investment up front, you can see the added value of this technology and start to use it to increase your clientele and grow your income.

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